Fiji Sugar Industry Resilient Despite Challenges, Says Chairman

Fiji Sugar Corporation Chairman Nitya Reddy affirmed the sugar industry's resilience amidst multiple adversities at the Sugar Milling Staff Officers Association (SMSOA) sports day in Lautoka yesterday. Reddy emphasized the industry's national importance, stating, "There is no Fiji without the sugar industry."

The sugar industry has faced numerous challenges over the years, including floods, hurricanes, droughts, diseases, low prices, production losses, and most recently, the COVID-19 crisis. Despite these obstacles, Reddy assured that the industry will continue to thrive, saying, "We are here to stay, and so are all of you. Those who are predicting the end of our industry will be proved wrong."

Why this matters: The sugar industry's resilience has significant implications for Fiji's economy, as it remains a crucial part of the country's national lifeline. A thriving sugar industry can also have a positive impact on thelivelihoods of thousands of people employed in the sector and related industries.

Reddy highlighted the industry's reliance on its 2000 dedicated employees, stating, "There is no Fiji without our industry and no industry without our dedicated team of 2000 employees." He praised the team's loyalty to each other and to the industry, which remains Fiji's national lifeline.

The sugar industry has been a crucial part of Fiji's economy, with sugar being the backbone of the economy until the turn of the century. However, the industry faced a significant challenge with the expiration of preferential pricing under the European Union's Lome Convention in 2017.

Reddy's comments come at a time when the industry is gearing up for a positive forecast this year. The Fiji Sugar Corporation has announced a record $71.77 per tonne of cane payment as the forecast price for the 2024 season, compared with $70.23 last year.

The need to re-engage and re-energize the sugar industry, which has given significantly to the country and its people over the years, is more important than ever. Questions arise about the strategic plans in place to improve crop production, incentivize farmers, and increase productivity levels.

Reddy's affirmation of the industry's resilience serves as a testament to the sugar industry's ability to overcome challenges and its continued importance to Fiji's economy. As Reddy stated,"We are a team of conquerors and have battled multiple floods, hurricanes, severe ravages of droughts and diseases, low prices, production and losses and most recently, the unprecedented crippling effects of the COVID crisis."