High-Quality Kaohsiung Lychees Thrive in Auckland Market Despite High Prices

Kaohsiung's high-quality lychees have seen steady market growth in Auckland, New Zealand, despite their high prices. This success is part of Kaohsiung City's agricultural bureau's international market expansion plan.

Director Zhang Qingrong of the Agriculture Bureau reported a significant increase in demand for Kaohsiung's jade purse lychees in Auckland. This year, the export volume to New Zealand is expected to reach 15 percent, making it the second-largest overseas market for these lychees after Japan, which leads with an export volume of 80 metric tons.

Zhang Qingrong highlighted the competitiveness of Kaohsiung's lychees, stating, *"The Bureau of Agriculture will continue to guide the export of high-quality [lychees]. "* This guidance is a vital part of the bureau's strategy to promote Kaohsiung's agricultural products globally.

Why this matters: The success of Kaohsiung's lychees in Auckland highlights the potential for Taiwan's agricultural industry to expand globally, increasing its economic influence and competitiveness. This could lead to increased trade and investment opportunities between Taiwan and other countries, further solidifying its position in the global news.

The steady growth in the Auckland market is a demonstration of the quality and appeal of Kaohsiung's lychees. Despite their high prices, the demand continues to rise, reflecting the consumers' willingness to pay a premium for superior quality.

Kaohsiung City's agricultural bureau's international market expansion plan aims to increase the global presence of its agricultural products. By focusing on high-quality produce, the bureau hopes to open new markets and strengthen existing ones.

The growing market for Kaohsiung lychees in Auckland highlights the successful implementation of the agricultural bureau's international expansion strategy. The continued demand, despite high prices, highlights the premium quality of these lychees.

Key Takeaways

• Kaohsiung's lychees see steady growth in Auckland, New Zealand, despite high prices.
• Export volume to New Zealand expected to reach 15% this year, making it the 2nd-largest overseas market.
• Kaohsiung's lychees are competitive globally, with Japan being the largest overseas market.
• Taiwan's agricultural industry has potential to expand globally, increasing economic influence.
• Kaohsiung's agricultural bureau focuses on high-quality produce to open new markets and strengthen existing ones.