RUBiS Energy Bermuda to Transition to Mobile-Based Loyalty Program After 13 Years

RUBiS Energy Bermuda has announced the end of its long-standing Rewards program, effective at 11:59 PM on May 31, 2024, after 13 years of operation. The program, which began in February 2011, has engaged over 14,500 members and issued more than 97,000 rewards, totaling over 1,000,000 in free fuel.

The decision to halt the program stems from challenges in maintaining the hardware components essential to its operation. Since the COVID-19 pandemic, sourcing these components has become increasingly difficult.

In a bid to modernize and streamline its loyalty offerings, RUBiS plans to relaunch the Rewards program as a mobile-based platform in the coming months. The new application, nearing completion, will first be available on iOS, followed by a Google Play version.

The new app aims to enhance user experience by providing real-time access to rewards and promotional offers directly on mobile devices. It will also feature a more interactive interface for members to engage with the program.

Why this matters: The shift to a mobile-based loyalty program reflects the growing importance of digital technology in customer engagement and retention. This transition may have implications for other businesses in the industry, as they consider adapting to changing consumer preferences and technological advancements.

To support the new mobile-based system, RUBiS will upgrade the POS technology at several service stations. This upgrade will facilitate seamless communication between the app and the station's POS consoles and pumps. The rollout will be phased, starting with stations that have the upgraded technology.

RUBiS assures all Rewards members that any coupons printed before 11:59 PM on May 31, 2024, will be honored if redeemed before their printed expiration date.

*We want to thank all of our members for their patience, understanding, and loyalty whilst we finalize the evolution of the program to a new mobile-based platform. We are confident that this new version will provide you with a better interface to engage with the program and permit real-time access to your rewards both earned and won,* said a RUBiS spokesperson.

As RUBiS Energy Bermuda transitions to a mobile-based loyalty program, the company looks forward to providing a more streamlined and interactive experience for its members.

Key Takeaways

• RUBiS Energy Bermuda ends Rewards program after 13 years due to hardware component challenges.
• New mobile-based loyalty program to launch in coming months, starting with iOS.
• Mobile app to provide real-time access to rewards and promotional offers.
• RUBiS to upgrade POS technology at service stations to support new mobile-based system.
• Coupons printed before May 31, 2024, will be honored until their expiration date.