EDP Tops Portugal's 25 Most Valuable Brands in 2024

EDP (Energias de Portugal) continues to hold the top spot in the ranking of Portugal's 25 most valuable brands for 2024, according to a study by consulting firm OnStrategy. The total value of the top 25 brands is approximately €16.8 billion, with EDP leading the pack.

The ranking of Portugal's most valuable brands has significant implications for the country's economy and business environment. The growth and stability of these brands can lead to increased investment, job creation, and economic growth, thus benefiting the Portuguese people and the global economy.

Following EDP in the rankings are Caixa Geral de Depósitos, Millennium BCP, Meo, and EDP Renováveis. These top five brands represent a significant portion of the total value of the 25 brands listed.

The study highlights that the sectors of Distribution/Retail and Banking have seen the most substantial growth. Brands such as Continente, Caixa Geral de Depósitos, and Pingo Doce have shown significant increases in value, with Continente rising by 48%, Caixa Geral de Depósitos by 47%, and Pingo Doce by 38%.

Energy and petroleum sectors account for 35% of the total value of the top 25 brands, while retail distribution represents 24%. Banking and telecommunications also make up significant portions, representing 16% and 7% of the total value, respectively.

João Baluarte, a partner at OnStrategy responsible for financial studies, noted that the valuation of Portuguese brands has benefited from the stabilization of inflation and interest rates. He stated, "There was an improvement in the perception of risk in our economy, which significantly benefited discount rates, while business volume growth prospects, operating margins, and brand strength indices remained stable."

The methodology used by OnStrategy adheres to ISO20671 (strategy and brand strength evaluation) and ISO10668 (financial evaluation) standards. The study evaluates all brands based on publicly available information, including financial reports, market data, and brand strength indicators.

In addition to the top five, the list of the top 25 most valuable Portuguese brands includes notable names such as Galp Energia, Jerónimo Martins, Pingo Doce, Continente, and BPI.

The appreciation of Portuguese brands reflects the broader economic stability and growth prospects within the country. The market's ongoing evolution will see these brands maintain their significant roles in the national and global economy.

Key Takeaways

• EDP tops Portugal's 25 most valuable brands for 2024, with a total value of €16.8 billion.
• Distribution/Retail and Banking sectors saw the most growth, with Continente rising 48%.
• Energy and petroleum sectors account for 35% of the top 25 brands' total value.
• Stabilization of inflation and interest rates benefited Portuguese brand valuation.
• The top 25 brands include EDP, Caixa Geral de Depósitos, Millennium BCP, Meo, and EDP Renováveis.