JCB and Bank Mandiri Launch Japan Festival Program with Exclusive Benefits

On June 4, 2024, PT JCB International Indonesia and PT Bank Mandiri (Persero) Tbk unveiled the Japan Festival Program Campaign. This initiative is designed for the mass premium segment, focusing on Japan-related activities and needs.

The campaign offers a variety of benefits to Mandiri JCB Precious cardholders in Indonesia and other countries. These benefits include a lucky draw program, dining discounts, shopping cashback, and travel perks throughout the year. The campaign aims to meet the demand of Indonesian families for Japan-related experiences.

One of the key features of the campaign is the lucky draw raffle program, which runs from April 1 to December 31, 2024. Cardholders can earn lottery points by making transactions with a minimum cumulative amount of IDR 10 million per month. Twelve winning cardholders and their companions will receive round-trip air tickets between Jakarta and Japan.

Why this matters: This campaign launch has broader implications for the financial industry, as it showcases the growing trend of payment brands and banks collaborating to offer exclusive benefits to customers. This partnership may inspire similar initiatives, potentially changing the way financial institutions approach customer loyalty and retention.

The Japan Dining Festival, a part of the campaign, offers up to 25% discount at over 100 premium Japanese merchants in Indonesia. Additionally, the Shopping Festival provides cashback up to 20% at merchant partners, including a 10% cashback of up to IDR 1.5 million at Japan Premium Outlets such as Gotemba, Rinku, Tosu, and Shisui.

Travel benefits include a bonus drink and donut at Krispy Kreme in the departure area of Terminal 3 at Soekarno Hatta Airport. Cardholders can also enjoy discounts of up to 50% in Indonesia and the UAE, including Burj Khalifa tickets and famous attractions in Dubai and Abu Dhabi.

Takumi Takahashi, President Director of PT JCB International Indonesia, stated, "Japan Festival Program Campaign is a really good initiative to pamper Mandiri JCB cardholders in many aspects such as dining, shopping, travel, and transactions not only in Indonesia but also in other countries."

JCB is a major global payment brand and a leading credit card issuer and acquirer in Japan, with an acceptance network of about 49 million merchants worldwide. Bank Mandiri is one of the leading banks in Indonesia, offering various financial services through its extensive network.

The Japan Festival Program Campaign is set to provide Mandiri JCB Precious cardholders with a comprehensive and enriching experience, combining dining, shopping, travel, and transaction benefits in Indonesia and beyond.

Key Takeaways

• PT JCB International Indonesia and PT Bank Mandiri launched the Japan Festival Program Campaign on June 4, 2024.
• The campaign offers benefits to Mandiri JCB Precious cardholders, including lucky draws, dining discounts, and travel perks.
• Cardholders can earn lottery points by making transactions with a minimum cumulative amount of IDR 10 million per month.
• The campaign includes a Japan Dining Festival with up to 25% discount at over 100 premium Japanese merchants in Indonesia.
• Travel benefits include discounts of up to 50% in Indonesia and the UAE, including Burj Khalifa tickets and famous attractions.