Alexandre Grimaldi Models Nahmias' F1-Inspired Collection at Monte Carlo Pop-Up

Luxury menswear label Nahmias is making waves during the 2024 Monaco Grand Prix with an exclusive three-day pop-up shop at the iconic Hotel de Paris in Monte Carlo. The event is set to showcase Nahmias' popular pieces and debut a new F1-inspired capsule collection designed by Doni Nahmias.

Fronting the campaign is Alexandre Grimaldi, the 20-year-old grandson of Grace Kelly and eldest son of Prince Albert II of Monaco. Grimaldi models Nahmias' exclusive race T-shirts in the Hotel de Paris and against the backdrop of Monaco's stunning Mediterranean Sea views. His involvement brings a touch of royal glamour to the collection.

The new collection combines Nahmias' signature surf and streetwear aesthetic with racing-inspired colors and motifs, creating a unique blend that resonates with both fashion enthusiasts and motorsport fans. This marks the first official pop-up store for the Nahmias brand, highlighting its growing influence in the fashion world.

Nahmias has a strong connection to Formula 1, with drivers like Charles Leclerc and Lewis Hamilton often seen wearing the brand's pieces. The F1 Monaco capsule is currently exclusive to the Hotel de Paris pop-up, but there are plans for it to be available at retailers such as Maxfield, The Webster, and Patron of the New in the future.

Alexandre Grimaldi, born in Paris, is Prince Albert's son with a former Air France flight attendant. His modeling debut for Nahmias not only highlights his connection to Monaco's royal family but also marks his entry into the fashion industry. His presence at the pop-up shop adds a layer of exclusivity and prestige to the event.

The three-day pop-up shop is set to be a highlight of the Monaco Grand Prix weekend, attracting fashion aficionados and racing fans alike. With its unique blend of surf, streetwear, and racing aesthetics, Nahmias' F1-inspired capsule collection is poised to make a significant impact.

Nahmias' innovative approach to menswear, combined with the allure of Monaco and the Grand Prix, creates a compelling narrative for the brand's first official pop-up store. As the event unfolds, it promises to set new standards in the world of luxury fashion.

Key Takeaways

• Nahmias opens 3-day pop-up shop at Hotel de Paris in Monte Carlo during 2024 Monaco Grand Prix.
• Alexandre Grimaldi, grandson of Grace Kelly, fronts the campaign and models F1-inspired capsule collection.
• The collection combines surf, streetwear, and racing aesthetics, debuting at the pop-up shop.
• The F1 Monaco capsule will be available at select retailers, including Maxfield and The Webster, after the pop-up.
• This marks Nahmias' first official pop-up store, solidifying its influence in the luxury fashion world.