Bonmarché Launches First Shop-in-Shop in Co-op Supermarket in Louth

Bonmarché, a value fashion retailer, has opened its first shop-in-shop in a Co-op supermarket in Louth, Lincolnshire. This initiative is part of Bonmarché's broader UK expansion strategy.

The new 3,000 square foot outlet is located within the Co-op store on Northgate, Louth. The store, which underwent a 12-week refurbishment, now features a revamped layout that includes hot food, a bakery, Costa Coffee Express, and parcel collection services through InPost Lockers and DPD.

Mark Matthews, Director of Format and Innovation at Co-op, expressed his enthusiasm for the partnership. "We are delighted to partner with Bonmarché. As we invest in transforming our Louth store, we are committed to creating added services which provide a compelling customer offer in the community. The addition of a Bonmarché store will offer further value and choice for our member-owners and customers in Louth."

Amanda Waterfield, Retail Director at Bonmarché, shared similar sentiments. "Bonmarché is delighted to be a part of the exciting re-launch of the Louth Co-op store and to be able to offer our fashion to the Louth customer. We cannot wait to meet the customers on the launch day, and hear their feedback on our current collections, and hope this opening will lead to more Co-op partnerships in the future."

This partnership between Bonmarché and Co-op could signal a new trend in the retail sector, where supermarkets partner with fashion retailers to diversify their offerings and attract a broader customer base. This collaboration could lead to more strategic partnerships and store openings, changing the retail scene in the UK.

Bonmarché's new shop-in-shop offers a wide range of women's fashion items in sizes 10-28, including the Lorraine Loves Edit and an occasionwear range designed by royal couturier, David Emanuel. This addition aims to provide more fashion choices for local customers.

This partnership is a strategic move for both Bonmarché and Co-op. For Bonmarché, it represents a significant step in its UK expansion plan, with more shop-in-shops expected to open in the future. For Co-op, it enhances the shopping experience by offering additional value and choice to its customers.

The collaboration between Bonmarché and Co-op could signal a new trend in the retail sector, where supermarkets partner with fashion retailers to diversify their offerings and attract a broader customer base.

As Bonmarché continues to expand its footprint across the UK, the success of this shop-in-shop in Louth will likely influence future partnerships and store openings.

Notably, Bonmarché's first shop-in-shop within a Co-op supermarket in Louth represents a strategic expansion effort and a promising partnership. The revamped Co-op store now offers an enhanced shopping experience, with Bonmarché's fashion collections adding significant value for local customers.

Key Takeaways

• Bonmarché opens first shop-in-shop in Co-op supermarket in Louth, Lincolnshire.
• Partnership aims to diversify offerings and attract a broader customer base.
• Bonmarché's 3,000 sq ft outlet offers women's fashion in sizes 10-28.
• Co-op store revamped with new layout, hot food, bakery, and parcel collection services.
• Partnership signals potential trend in retail sector for supermarkets to partner with fashion retailers.