Ehime Prefecture's 'Sasameshi': A Unique Cycling Experience Combining Saunas and Local Cuisine

Ehime Prefecture in Western Japan is celebrated for its hot springs, citrus fruit, and cycling routes. Among these, the Setouchi Shimanami Kaido cycling route stands out, attracting approximately 330,000 cyclists from around the globe each year. This route has earned the nickname 'the holy land of cyclists' because of its popularity and scenic beauty.

Imabari City, located in Ehime Prefecture, has introduced an innovative concept called 'Sasameshi' to enhance the cycling experience. 'Sasameshi' is an abbreviation for 'Cycling (サイクリング) x Sauna & Hot Spring (サウナ・温泉) x Meal (飯)'. This initiative offers cyclists a unique way to enjoy the Shimanami Kaido route by combining cycling with relaxation in saunas and hot springs, followed by indulging in delicious local gourmet food and sweets.

The city boasts 15 sauna and bathing facilities and around 800 restaurants, providing ample opportunities for cyclists to unwind and refuel. A promotional video featuring the world-acclaimed dance team 'Avant-garde' was produced to highlight the 'Sasameshi' experience. The video showcases three members of the dance team, Sono, Macchan, and Seira, as they set out on a two-day 'Sasameshi' adventure.

On the first day, the dancers cycled on the Shimanami Kaido route, visiting Oshima, Hakatajima, and Omishima. They enjoyed local food and activities, such as dancing with dolphins and relaxing in a sauna. The second day was dedicated to exploring Imabari City, where they visited Imabari Castle, enjoyed shaved ice, and experienced 'total immersion' at Shimanami Onsen Kiso no Yu. They also savored Imabari's soul food, 'Yakibuta Tamago Gohan'.

The 'Sasameshi' concept was conceived by the regional revitalization internship 'TURE-TECH' sponsored by SoftBank. This initiative aims to boost local tourism and provide cyclists with a memorable and holistic experience. Avant-garde, a dance team launched in 2022, has gained global popularity through social media and appearances on TV programs and commercials, including 'America's Got Talent'.

A 'Sasameshi' dance video will be released on the Imabari City Tourism Division Instagram, and a reel video touring the 'Sasameshi' spots in the city will also be available. These promotional efforts are expected to attract more cyclists and tourists to Imabari City, further enhancing the local economy and cultural exchange.

Ehime Prefecture's 'Sasameshi' concept provides a refreshing blend of physical activity, relaxation, and culinary delight, making it a compelling attraction for cyclists worldwide. With its unique approach, 'Sasameshi' not only promotes cycling but also showcases the rich cultural and natural offerings of the region.

Key Takeaways

• Ehime Prefecture's Setouchi Shimanami Kaido cycling route attracts 330,000 cyclists annually.
• Imabari City's "Sasameshi" concept combines cycling with sauna, hot springs, and local food.
• The city has 15 sauna and bathing facilities and 800 restaurants for cyclists to unwind.
• A promotional video featuring dance team Avant-garde showcases the "Sasameshi" experience.
• The initiative aims to boost local tourism and provide cyclists with a holistic experience.