Lionel Messi Launches Mas+, a New Electrolyte Drink with Natural Flavors

Soccer legend Lionel Messi has unveiled Mas+, a new electrolyte drink aimed at providing 'Positive Hydration' with natural flavors and no artificial sweeteners. The drink will be available online and in select stores starting June 14.

Mas+ is designed to offer a balanced blend of electrolytes, vitamins, and minerals, without artificial colors or caffeine. The drink comes in four flavors: Miami Punch, Orange d'Or, Berry Copa Crush, and Limón Lime League, each inspired by milestones in Messi's soccer career.

The 12-ounce cans of Mas+ contain 7 calories and less than 1 gram of cane sugar, while the 16.9-ounce bottles contain 10 calories and 1 gram of cane sugar. This low-calorie profile is part of Messi's vision to provide a healthy and tasty hydration option.

In a statement, Messi emphasized the importance of hydration: 'Hydration is vital to overall wellbeing. I believe everyone deserves a drink with amazing ingredients and taste.' He added, 'Más+ is a drink I'm proud to share with family and friends. Because everyone deserves to feel like a champion in every part of their life.'

The global rollout of Mas+ begins on June 14, with the drink available online at masbymessi.com and in select Publix and Walmart stores in South Florida. A commemorative special edition variety pack with two bottles of each flavor will also be available online. The drink is expected to expand to other markets and retailers across Florida and the US in August, and to global markets soon after.

Messi chose the name Mas+ from about 450 other options, as it resonates with his career and personal philosophy of always striving for more. 'This name captures what my life and career have always been about: Más means more. I believe we can always give a bit more, and I've achieved more than I thought was possible by thinking positively,' Messi explained.

The drink will debut on June 13 in Miami, with location details available on the Mas+ Instagram account. Fans and consumers are eagerly awaiting the launch, with many excited to try a product backed by one of the world's most iconic athletes.

With the launch of Mas+, Messi joins a competitive market dominated by established brands like Prime, Gatorade, and BodyArmor. Despite the crowded field, Messi's global popularity and commitment to quality ingredients could give Mas+ a unique edge.

Overall, Lionel Messi's new hydration drink, Mas+, is set to make a significant impact in the beverage market. The focus on natural ingredients and great taste, combined with Messi's personal brand, positions Mas+ as a promising new entrant in sports drinks.

Key Takeaways

• Lionel Messi launches Mas+, a new electrolyte drink with natural flavors and no artificial sweeteners.
• Mas+ comes in 4 flavors, each inspired by Messi's soccer career milestones.
• The drink is low-calorie, with 7-10 calories per serving, and contains no artificial colors or caffeine.
• Mas+ will be available online and in select stores starting June 14, with a global rollout to follow.
• Messi aims to provide a healthy and tasty hydration option, emphasizing the importance of overall wellbeing.