Ford to Launch Autonomy Level 3 Technology by 2026, Says CEO Jim Farley

Ford Motor Co. has announced plans to introduce Autonomy Level 3 technology by 2026, a move that will allow drivers to take their eyes off the road and hands off the wheel. This significant development was disclosed by CEO Jim Farley, who emphasized the company's progress towards achieving this milestone.

Farley stated, *"We're getting really close"* to making this technology a reality, but highlighted the importance of ensuring it is cost-effective. Ford aims to be the first mass-market brand to offer Level 3 autonomy, which represents a major breakthrough in automotive technology.

The new system will enable drivers to divert their attention to other tasks while the car takes over driving under certain conditions. Farley explained that the technology will allow drivers to work, watch films, and even sleep while the vehicle is in control. The system will operate at speeds of up to 80 miles per hour on highways, but only under clear skies.

Ford's current BlueCruise feature, which allows for hands-free driving, will be upgraded to incorporate this new technology. Farley noted, "BlueCruise has been so much more popular than we expected, which is hands-free. It's kind of the step before you get to eyes off."

The introduction of Autonomy Level 3 technology has significant implications for the future of transportation and road safety. Technology's increasing widespread adoption could lead to a reduction in accidents and fatalities, and increased mobility for the elderly and disabled.

The introduction of Autonomy Level 3 technology comes as part of Ford's broader strategy to enhance the driving experience and improve safety. However, the company faces challenges, including ensuring the technology is reliable in various weather conditions. Farley mentioned that heavy rain and other inclement weather could pose difficulties for the system.

Ford's move towards Level 3 autonomy places it in competition with other automakers like Tesla and Mercedes-Benz, who are also developing advanced self-driving technologies. While Tesla has focused on using only cameras for its self-driving cars, Ford's system will continue to use a hybrid approach, combining cameras, radar, and LIDAR-mapped 3D maps to traverse roads.

Mercedes-Benz has already begun offering a similar feature in the US, but it operates at speeds below 40 miles per hour on pre-approved freeways. Ford's system aims to surpass this by providing functionality at higher speeds, albeit with weather-related limitations.

The development of Autonomy Level 3 technology is a demonstration of Ford's commitment to innovation and leadership in the automotive industry. The company continues to refine and test this technology, with the 2026 target date remaining a focal point for its rollout.

Ford's introduction of Autonomy Level 3 technology by 2026 marks a major milestone in the evolution of self-driving cars. With the potential to transform the driving experience, this advancement highlights the company's dedication to pushing the boundaries of automotive technology.

Key Takeaways

• Ford to introduce Autonomy Level 3 technology by 2026, allowing drivers to take eyes off the road.
• System will enable hands-free driving at speeds up to 80mph on highways, but only in clear weather.
• Ford aims to be the first mass-market brand to offer Level 3 autonomy.
• Technology will allow drivers to work, watch films, or sleep while the vehicle is in control.
• Ford's system will use a hybrid approach, combining cameras, radar, and LIDAR-mapped 3D maps.