Proton Aims for 2,500 Monthly Sales of 2024 Proton X50 in Malaysia

Proton Holdings Bhd has set an ambitious target to sell up to 2,500 units of its newly launched 2024 Proton X50 each month in Malaysia. This goal builds on the strong response to the existing model, which has been a significant success since its debut in October 2020.

Roslan Abdullah, the company's Deputy CEO, highlighted the overwhelming reaction from consumers to the Proton X50, noting that it remains one of Proton's top models. The 2024 version aims to continue this trend with several key improvements and features.

The 2024 Proton X50 boasts 20 improvements focused on noise, vibrations, and harshness (NVH) for enhanced customer comfort. Vehicle safety systems have also been re-emphasized to provide better protection for drivers and passengers. Despite economic challenges in some markets, Proton plans to continue exporting the model to 11 countries, including Brunei, South Africa, Bangladesh, and Pakistan.

Proton CEO Dr. Li Chunrong emphasized the company's commitment to continuous improvement and innovation. He stated, "It offers a sporty design and enhanced features that maintain its position as a proven model suitable for a wide range of customers." The 2024 Proton X50 combines strong performance with class-leading connectivity features and exceptional after-sales service from 157 3S/4S outlets nationwide.

The success of Proton's sales target could have a significant impact on the Malaysian automotive industry and economy. If achieved, it could lead to increased revenue and job creation, plus a boost in consumer confidence.

The updated B-segment SUV is available in four variants: Standard, Executive, Premium, and Flagship, with prices ranging from RM86,300 to RM113,300. To incentivize early buyers, Proton is offering a limited-time Early Bird Package with benefits of up to RM8,500 for the first 5,000 customers who register their new purchase by July 31, 2024.

The 2024 Proton X50 also comes with a five-year unlimited mileage warranty, a five-year data package, and six times free labor service. These benefits aim to provide added value and peace of mind to customers.

The 2024 Proton X50 aims to build on the success of its predecessor by offering improved comfort, safety, and connectivity features. With a strong commitment to customer satisfaction and a robust sales target, Proton is set to make a significant impact in the Malaysian automotive market.

Key Takeaways

• Proton targets 2,500 monthly sales of 2024 Proton X50 in Malaysia.
• The new model features 20 improvements, including enhanced NVH and safety systems.
• The 2024 Proton X50 is available in 4 variants, priced from RM86,300 to RM113,300.
• Early Bird Package offers benefits up to RM8,500 for the first 5,000 customers.
• The model comes with a 5-year unlimited mileage warranty and other perks.