Adsmovil Joins Endeavor Network, Expanding Global Reach in Advertising Markets

Adsmovil, a Colombian AdTech company led by CEO Alberto 'Banano' Pardo, has joined the Endeavor entrepreneurship network, significantly boosting its global presence. With this move, Adsmovil now operates in five of the 13 largest advertising markets worldwide, enhancing its influence in the digital advertising industry.

Adsmovil's expansion into the Endeavor network marks a significant milestone in the growth of the digital advertising industry, with potential implications for the global economy. This move could lead to increased competition and innovation in the advertising market, benefiting consumers and businesses alike in the long run.

Adsmovil offers innovative digital advertising solutions by combining geolocation with demographic and socioeconomic data analysis. This approach allows the company to create highly segmented customer profiles, ensuring more targeted and effective advertising campaigns. The company operates in 17 markets, with a strong foothold in Latin America and the Hispanic market in the United States. Recent expansions include ventures into Europe, Turkey, and the MENA region.

Joining the Endeavor network opens new doors for Adsmovil, providing access to a global community of entrepreneurs, mentors, and resources. This includes opportunities for talent acquisition, market expansion, and strategic project support. Camila Salamanca, Executive Director of Endeavor Colombia, highlighted the significance of this development: 'La incorporación de Adsmovil y de Alberto 'Banano' Pardo a Endeavor fortalece nuestra misión de apoyar a los emprendedores de alto impacto, permitiéndoles crecer e impulsar el desarrollo económico y social del país.'

Adsmovil's CEO, Alberto 'Banano' Pardo, is a prominent figure in the AdTech sector. He co-founded DeRemate.com, one of the largest marketplaces in Latin America, and established the Colombian Chamber of E-commerce (CCCE). Pardo's leadership has been instrumental in driving Adsmovil's growth and success.

Adsmovil's team comprises over 200 professionals, contributing to its 65% penetration in the Hispanic market in the United States. This impressive market share highlights the company's effectiveness in reaching and engaging with Hispanic audiences through its specialized advertising solutions.

Adsmovil's entry into the Endeavor network follows the path of other notable Colombian startups like Rappi, Siigo, and Chiper. Endeavor aims to support high-impact entrepreneurs and promote economic and social development. Adsmovil's inclusion in this network not only benefits the company but also contributes to the broader mission of promoting entrepreneurial growth in Colombia and beyond.

Adsmovil's integration into Endeavor marks a significant milestone in its path towards expanding its global footprint. By leveraging the resources and connections provided by Endeavor, Adsmovil is set to further enhance its capabilities and impact in the digital advertising sector.

Key Takeaways

• Adsmovil joins Endeavor entrepreneurship network, boosting global presence.
• Adsmovil operates in 17 markets, with a strong foothold in Latin America and the US Hispanic market.
• Company offers innovative digital advertising solutions using geolocation and data analysis.
• Adsmovil's CEO Alberto 'Banano' Pardo is a prominent figure in the AdTech sector.
• Adsmovil's entry into Endeavor follows other notable Colombian startups like Rappi and Siigo.